Hello, I’m Gayathri Krishnan, the founder of TrimX Men’s Salon chain, a pioneering brand reshaping India’s unorganized men’s grooming sector into an organized, accessible and quality-driven marketplace. As a woman navigating the predominantly male grooming industry, I saw a unique opportunity to cater to the Indian man’s grooming needs with a solution that blends accessibility, affordability and simplicity, all within a hygienic and professional setting. TrimX stands out by offering over 30 services designed to meet the diverse grooming preferences of our clientele.

Choosing between starting your own business and opting for a franchise is a significant crossroad for many aspiring entrepreneurs, whether you’re venturing into business for the first time, seeking to diversify your portfolio or exploring opportunities for your partner. This article aims to shed light on why starting your own business might be the preferable route for you, based on my experience and insights.

5 Reasons to Choose Starting Your Own Business Over a Franchise

1. Novelty of Idea

An original idea or product that fills an unmet need in the market can create unparalleled opportunities. When you introduce something truly innovative, like the iPod by Steve Jobs or Uber’s ride-sharing service, you enter a realm without direct competition or existing franchises. This uniqueness was a driving force behind the creation of TrimX, aiming to revolutionize men’s grooming in India.

2. Differentiated Offering

Introducing an enhanced or unique version of an existing service allows you to carve out a niche market. For TrimX, it was about elevating the men’s grooming experience beyond the traditional salon service, focusing on convenience, affordability and a broad range of services tailored to the modern man’s lifestyle.

3. Vision

The ambition to scale your venture beyond a handful of locations, to a state or national level, merits the launch of your own brand. Icons like KFC, Walmart, and Starbucks didn’t limit their vision to a single store. Similarly, TrimX was born from a vision to redefine men’s grooming across India, not just in one city.

4. In-depth/Prior Knowledge

Possessing significant experience in your chosen industry can give you the confidence to succeed on your own terms. My journey to founding TrimX was informed by an in-depth understanding of the grooming industry’s potential and the desire to innovate within this space, much like Narayana Murthy’s transition from Patni Computers to Infosys.

5. Self-Belief

Perhaps the most crucial aspect is a strong belief in your own abilities to navigate challenges and lead. Starting a business from scratch requires resilience, leadership, and the willingness to invest your all into the venture. My decision to launch TrimX was fuelled by a deep-seated belief in my vision and my capabilities to make a significant impact.

Launching TrimX in June 2019 was the culmination of these reasons, driven by a desire to create, innovate and impact the men’s grooming industry positively. As of March 2024, with 37 salons strong in Hyderabad, we’re poised to take TrimX nationwide, inviting franchise partners to join us in this exciting journey.

For those standing at the crossroads of entrepreneurship, I hope sharing my reasons for starting TrimX Men’s Salon chain offers clarity and encouragement to follow your entrepreneurial dreams.


Gayathri Krishnan

Call: +91 98666 58382

Email: thrivetogether@trimx.in

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