The men’s grooming industry in India has evolved significantly over the years, with the market growing from $643 million in 2018 to $2 billion in 2022 and expected to reach $3.5 billion by the end of the decade. The industry has seen a radical change in the concept of conventional masculinity, with men becoming more sensitive to the projection of personal images and grooming.

The market consists of five main segments: skincare, haircare, shavecare, fragrances, and other products, with each sector experiencing explosive growth. The Indian male grooming industry is growing at a CAGR of around 9%, with products like trimmers and beard oils becoming bestsellers due to the increasing popularity of beards. The industry has been driven by changing consumer preferences, with men becoming more conscious of their appearance and willing to invest in grooming products to enhance their looks. The pandemic has also played a role in this trend, with men becoming more aware of hygiene and health-related grooming. New age brands are transforming the male grooming landscape in India by focusing on grooming, health and wellness benefits rather than just selling products. These brands are also introducing innovative trends, such as genderless nail polish and men’s make-up lines.

The market is also expanding beyond metros, with non-metros also beginning to purchase men’s grooming products. The male grooming market in India is expected to grow from INR 13,660 crs in 2022 to INR 19,500 crs in 2026, with haircare, skincare and fragrances being the most popular categories.

In conclusion, the men’s grooming industry in India has evolved from a stagnant sector with few products to a thriving ecosystem of innovation and growth, driven by changing consumer preferences and the emergence of new age brands. The market is expected to continue growing exponentially in the coming years.

Gayathri Krishnan

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